The expectation of brands today is to design extraordinary customer experiences consistently, across all touchpoints, across devices, channels and locations in a frictionless manner. The catch is that it is no easy task. Particularly when a user centered design philosophy has not always been part of the organisations DNA.

Please join us as we discuss the importance of building a design capable company where innovation and design are intrinsically linked to provide a significant competitive advantage by creating desirability, for that difficult-to-articulate thing that makes someone fall in love with a product or service.

Smart Design is a design and innovation consultancy. We work across the physical and digital to design meaningful products, services, and experiences that have an enduring impact on organizations and people.

Founded in 1980, Smart has studios in New York and London, and clients all over the world.